Concept
Favorites
Brief
Seeing UFC fighters featured in Whop Originals sparked the idea. Tommy’s provocative persona gets attention, but his focus on internet money and building a fortune for his family is what made the connection to Whop interesting to me. I’m passionate about recognizing cultural moments that give brands opportunities to grow organically by supporting people who embody the brand.
When thinking about partnerships, I’m considering how the idea could spread and benefit the brand. Tommy is a rising superstar in the UFC because of his personality and talent, while Erewhon brings premium cultural influence. The Whop smoothie also lends itself to the WAP innuendo, which could spark social commentary while extending the brand’s identity into something people can actually taste, with orange, guava, and pineapple flavors.
I’d love to pair these digital concepts with real-world journalism and storytelling for Whop Originals. At Private Social Network, I’ve been exploring my interest in photography and documenting subcultures as their stories unfold. This past weekend, a reel I posted reached 1.4M+ views without me saying a word. I feel this format can be another method for Whop to market deep dives into the personalities behind internet businesses. I’m confident I can help scout provocative personalities that are tasteful and strategic for Whop’s brand identity and ethos.
This page follows the brand kit’s organization and shows the iterations behind the direction, with room to expand into animation and social media assets. To create the concepts, I built a world engine from real world references, establishing a consistent visual language that lets me transform unrelated objects into the same style.
If you have time to chat, I’d love to hear what your creative team is working on and discuss a role working with you from soundboarding, spotting partnership opportunities all the way through creative development and production.
Ray Gaeta
